![]() "Portfolios continue to be the ultimate purveyors of creative potential," according to research by Blakeman & Hoy. After all, a 4.0 graphic design student may be good at completing class projects but not good at thinking outside the box-or a fine art student might be fantastic at lifelike portraits of celebrities at university but terrible at cartoon dogs for high-end pet brand paid work. So, five of six businesses use portfolios to make hiring decisions.įor many employers, relying on portfolios over resumes is especially true for recent graduates. In fact, a survey conducted by Hart Research Associates revealed that an astounding 83% of employers surveyed thought portfolios accurately represented a potential employee's capability and aptitude. Samples that put your work on display say more about your abilities than words on a resume can. Unsurprisingly, it's true while job hunting in the creative industry, too. We've all heard the writing adage you must show rather than tell. So, if you share a creative portfolio highlighting your experience, skills, and eye for photography in those genres, plus a unique personality, you’ll stand out in the pile of applicants.Ĩ3% of employers want you to show (rather than tell) your skills When a high-profile clothing brand needs to hire a freelance photographer for a shoot, they want to see candidates with a book full of remarkable examples of catalog and fashion photography. And in today’s competitive landscape, providing this proof of work is a benchmark requirement.Ī portfolio is an essential tool for creatives because it enables prospects to gauge your skills, previous work experience, and how well your abilities align with the creative direction behind their needs. In nearly every creative discipline-content writing, fashion design, photography, or architecture-prospective clients and employers want to see samples of your work before hiring you. And do it creatively.Īn essential tool for all types of creatives But the underlying purpose remains consistent: to showcase your talents, experience, and accomplishments comprehensively. There are no hard and fast portfolio rules. So it should be highly curated and tailored for the job you're going after-while remaining true to your brand. It's way more than a resume your book offers tangible evidence of your proudest projects. But when creativity is your profession, it’s essential to have an inspiring, organized, and imaginative portfolio demonstrating your originality.īy definition, a portfolio is a unique collection of work samples, methods, and other materials that provides an overview of your skills, capabilities, and qualifications as a creative. Anyone in any industry can create a portfolio to document and share their work.
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